CF Toronto Eaton Centre

Content management

Priya Nair

Content Manager

PN

Passes & Scans

The closed loop, owner-side

Every Insider Fast-Pass, Insider Line, and offer redemption ties back to an Insider ID, a pass type, and a scan timestamp — proof a content campaign drove real in-person visits.

142

Passes issued

89

Scans completed

31

Repeat visitors

46

Attributed redemptions

Attributed activity

Sephora VIP Night

Issued to scan conversion63%
Offer redemption lift52%
Repeat visitor share35%

Park Pass can't connect a pass back to the member who claimed it. CF Insider can.

Active pass types

  • INSIDER FAST-PASS

    Sephora VIP Night

    Valid Sat, June 23, 5:30 PM - 7:00 PM · Level 2, near Sephora

  • OFFER REDEMPTION

    First 50 Insiders get a coffee

    Valid today until 6:00 PM · Participating cafe partners

  • BIRTHDAY REWARD

    Maya's birthday treat

    Valid through June 30 · Guest Services

  • INSIDER LINE PASS

    Poppies & Peonies Pop-Up

    Valid today, 11:45 AM - 2:00 PM · Queen's Cross Food Hall

Live scan feed

Per-pass attribution
  • Maya Chen

    CFI-204-884 · INSIDER FAST-PASS

    Valid6:08 PM
  • Aaron Patel

    CFI-198-441 · INSIDER FAST-PASS

    Valid · Repeat visitor6:11 PM
  • Sofia Reyes

    CFI-211-027 · OFFER REDEMPTION

    Already redeemed6:14 PM
  • Daniel Kim

    CFI-187-902 · INSIDER FAST-PASS

    Valid · First visit6:19 PM